Philanthropy Journal - Marketing/Communications Articles

Good brands don’t hurt

Elizabeth Floyd — Tue, 06 May 2008 16:10:41 -0400

Choosing the right name and logo in the early stages of brand development will force you to define your mission, values and target audience, says marketing expert Drew Neisser. First in a two-part series.

Make marketing a board priority

Elizabeth Floyd — Mon, 28 Apr 2008 16:38:17 -0400

Education, planning and evaluation can help a nonprofit board of directors see the benefits of marketing.

Events raise awareness, then money

Ret Boney — Tue, 22 Apr 2008 09:11:41 -0400

Don’t look to special events to raise money; used judiciously, special cultivation events are big-impact marketing for limited budgets.

Thirty-minute email newsletter makeover

Ret Boney — Mon, 14 Apr 2008 13:43:20 -0400

Email-marketing expert Suzanne Norman offers tips for boosting the effectiveness of your email newsletters.

Documenting nonprofits’ good work

Ret Boney — Mon, 07 Apr 2008 11:52:07 -0400

Michael Hoffman of See3 Communications explains why nonprofits need to invest in a camera and start shooting.

Making newsletter articles ‘pop’

Ret Boney — Wed, 26 Mar 2008 13:03:44 -0400

Heather Denkmire of grantwinners.net offers tips on how to hook, and keep, your newsletter readers.

Tips for building awareness

Ret Boney — Wed, 19 Mar 2008 10:06:06 -0400

Development professional Kristin Melville offer tips to help nonprofits build awareness of their organizations out in the community.

Tips for building an email list

Ret Boney — Tue, 11 Mar 2008 11:11:25 -0400

You can craft a fabulous e-newsletter, send it out just the right number of times and impart powerful information, but you need to create an email contact list to be effective.

Communicating during a crisis

Ret Boney — Mon, 03 Mar 2008 10:10:27 -0500

Planning, preparation and consistency can help nonprofits communicate effectively during crisis situations.

The top public relations tip

Ret Boney — Thu, 21 Feb 2008 13:14:42 -0500

Hannah Brazee Gregory talks about a critical element in public relations: Getting your story straight.